Don't Drink and Make Watch Deals...

There seems to be no shortage of odd partnerships coming out these days -

Courtesy of Louis Moinet

This is the latest installment of incredibly expensive watches with small amulets of very old liquor (rum, cognac, and now whisky) bolted into the watch itself.   This is the Whisky Watch from Louis Moinet.

Now it is easy to roll out the old marketing catch phrase of "unique", and the current favorite of the watch world - "disruptive" to explain this slightly dubious design/partnership decision. 

And in fairness, my morning coffee ritual was "disrupted" as lukewarm Ethiopia Sidamo shot through my nose and all over the computer screen as I was reading the press release and my laugh reflex kicked in.  I personally am waiting for the King Cobra Malt Liquor edition, no doubt either Patek or Rolex will be putting that one out...

But you know what?  I don't have to get it.  For those watch collectors out there with an admittedly peculiar itch that needs scratching, this might be right in their wheelhouse.  Do I think it's goofy?  That is an understatement, but I have come to realize that in this crazy world, there is a market out there for just about anything...

So should your heart's desire include owning a watch with a  movement that could be pulled over for driving under the influence, then here's the info, straight from the source -

The Whisky Watch was produce in original Louis Moinet stainless steel and 18k rose gold cases, composed of 50 pieces. This timepiece is powered by the LM45 automatic movement, designed and manufactured also by Louis Moinet. The frequency of the balance is 28,800 vph (4Hz) and the movement contains 22 jewels. The Watch has a 3-level dial with applied open-work hour-markers, seconds at 9 o’clock and an exclusive whisky capsule at 3 o’clock. Whisky placed inside the capsule is Old Vatted Glenlivet 1862 – the world’s oldest whisky. This genuine unique spirit was used in this project by the courtesy of Sukhinder Singh, a famous British collector of rare alcoholic beverages and owner of The Whisky Exchange. The bottle of Old Vatted Glenlivet 1862 was opened specially for this purpose on 14^th March in Warsaw, Poland. The bottle-opening ceremony was attended by: Charles MacLean, a whisky expert, writer and Master of the Quaich, Edward Bates, a spirits expert and Bureau National Interprofessionnel du Cognac educator.

The world premiere of the Whisky Watch took place in Singapore thanks to the cooperation with B28 Whisky Fund, a qualified merchant of rare whiskies and other spirits, based in Singapore. The partner of the event was also The Singapore Yacht Show 2017, which provides a first-class platform for regional guests to meet yachting professionals, boat owners and supercar aficionados. The premiere was hosted by Ocean Emerald – a modern and highly distinctive 41-m-long charter yacht offering every indulgence over four decks, with interior designed by the famed Norman Foster.

Only 50 watches (10 in gold cases and 40 in steel cases) are available for sale. The International subscription for this unique timepiece was opened on the website: www.en.wealth.pl/our-projects/whisky-watch-2/