Don't Crack Under Pressure - Manchester United

Well, given the less-than-stellar performance of the Red Devils over the past few years post Sir Alex Ferguson, I'm afraid that Man U has already cracked.  But this is a new season, so hopefully things might turn around.

Courtesy of Tag Heuer

Partnerships are exciting and fun, and by all accounts Tag Heuer is looking to get into the consciousness of every football fan in the world through sheer force of will and Swiss Francs spent on partnerships and ambassador deals.

Well, it's their money and they can spend it as they see fit.  And I know I am an idealist, but here's hoping Tag Heuer will take, I don't know, maybe 1/1000th of what they spend on cozying up the the professional elite and spend it on a grass roots soccer program in a third world country that does not require millions of pounds in fees, tens of thousands in print and digital advertising, and champagne receptions.  And I know I'm naive, but wouldn't it be nice if they just did it?  Because really, it's the opportunity for young players that is exciting, and these kids (unlike United's first team this past season) don't crack under pressure.  So Tag - pitch some money to some people who actually need it. You can still throw millions around on vanity projects, but the goodwill you will gain will live on long after "the Special One" has moved on to his next managerial role ; )