Cognac...
This just in from the "Bureau of Truly Goofy Ideas" -
Ladies, and Gentleman and Children of All Ages! Stand back in wonder as Armin Strom reaches the "Tipping Point".
There are a lot of dangerous ideas, a lot of tacky ideas and a lot of just plain bad ideas. In fairness to Armin Strom, this new calamity isn't dangerous, is a wee bit tacky, and only time will tell if it is a truly bad idea. Having said that, it is beyond goofy.
The concept is pretty straight forward (presuming you've been on a two week bender), take a watch, create a "container" that holds a drop of what the folks at Armin Strom describe as a: PRIZED 1762 COGNAC, and throw the switch -
And because I find this concoction so baffling, I'm going to let them explain it in their own words -
Celebrates Announcement of Wealth Solutions as New Polish Partner
 |
| Courtesy of Armin Strom |
Ladies, and Gentleman and Children of All Ages! Stand back in wonder as Armin Strom reaches the "Tipping Point".
There are a lot of dangerous ideas, a lot of tacky ideas and a lot of just plain bad ideas. In fairness to Armin Strom, this new calamity isn't dangerous, is a wee bit tacky, and only time will tell if it is a truly bad idea. Having said that, it is beyond goofy.
The concept is pretty straight forward (presuming you've been on a two week bender), take a watch, create a "container" that holds a drop of what the folks at Armin Strom describe as a: PRIZED 1762 COGNAC, and throw the switch -
 |
| Courtesy of Armin Strom |
A Spirited Design: Armin Strom's Cognac Watch Contains
Drops of Prized 1762 Cognac
 |
| Courtesy of Armin Strom |
Private ownership allows Swiss watch manufacturer Armin Strom the freedom to explore
novel concepts and unusual projects. To commemorate its new partnership with Wealth
Solutions in Poland, Armin Strom created a highly unusual wristwatch. The movement of the
mechanical timepiece features a small capsule containing a 1762 Gautier Cognac, which
was owned by Wealth Solutions.
 |
| Courtesy of Armin Strom |
Armin Strom chief horologist Claude Greisler devised a concept that protects the movement
while incorporating the rare spirit. A sealed sapphire crystal disc positioned at 5 o'clock
captures the rare Cognac. Manual wind with a five-day power reserve, the watch will be
produced in stainless steel, 18k rose gold and titanium cases. On the backside, a hand-
engraved design of a bunch of grapes decorates the base plate.
Now in all fairness, I am not now, nor ever have been in Armin Strom's "demographic". And it is entirely possible that Cognac aficionados will be clamoring to get their hands on this latest model.
Do I get, or even remotely understand the idea? No. But as my MeMaw used to say, that's what makes a horse race.
Now in all fairness, I am not now, nor ever have been in Armin Strom's "demographic". And it is entirely possible that Cognac aficionados will be clamoring to get their hands on this latest model.
Do I get, or even remotely understand the idea? No. But as my MeMaw used to say, that's what makes a horse race.
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