So inevitably, with the shifts and sighs that inevitably signal that the BaselWorld hangover has well and truly set it, it is time to tell some truth.
The Emperor, once again, has no clothes. And the "smart watch" may, in fact, actually be dumb.
The only certainty that we can grab onto in this hyper fast world we live in is that the only constant we can ever hope to have is change. But sometimes an effort to be at the "front of the Conga line" the industry can reveal just how human and fallible they really are.
I wanted to share with you a very, very well written piece by Steve Lundin
http://www.commpro.biz/marketing-nightmares/swiss-watchmakers-bite-the-apple-and-gain-pretzel-logic-eu-tu-vertu/#
Ultimately, we will wait and we will see. But if nothing else, it promises to be an interesting ride!
Enjoy your watches - smart, dumb and otherwise!
The Emperor, once again, has no clothes. And the "smart watch" may, in fact, actually be dumb.
The only certainty that we can grab onto in this hyper fast world we live in is that the only constant we can ever hope to have is change. But sometimes an effort to be at the "front of the Conga line" the industry can reveal just how human and fallible they really are.
I wanted to share with you a very, very well written piece by Steve Lundin
http://www.commpro.biz/marketing-nightmares/swiss-watchmakers-bite-the-apple-and-gain-pretzel-logic-eu-tu-vertu/#
Ultimately, we will wait and we will see. But if nothing else, it promises to be an interesting ride!
Enjoy your watches - smart, dumb and otherwise!
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