88 RUE DU RHONE at the BAFTA Awards

This just in from 88 RUE DU RHONE -

88 RUE DU RHONE enjoyed unparalleled success in its first year as the Official Watch & Timing Partner at last weekend’s British Academy of Film and Television Arts (BAFTA).  Some of the most recognized names from the world of film  were chosen to wear the timepieces during their red carpet moment at the International Awards Ceremony.

Courtesy of 88 RUE DU RHONE

The weekend began at The Savoy Hotel, with the launch of the 88 RUE DU RHONE Style Suite, London’s most historic five-star hotel. Co-Founders, Pierre and Elie Bernheim greeted the crème de la crème of the film industry, who each received one of the 50 Limited edition timepieces, created by the brand in celebration of the partnership with BAFTA.

Courtesy of 88 RUE DU RHONE

Those who received the watches over the two-day event included Samuel L. Jackson, Jeremy Irvine, Sarah Jessica Parker, Dexter Fletcher, Danny King,Dimitri Doganis, Bart Layton, Juno Temple, Philip Seymour Hoffman, Daniel Day-Lewis, Joaquin Pheonix, Bill Westenhofer, John C. Reilly, Simon Pegg, Jeremy Renner, Sarah Silverman, Tim Roth, Stephen Fry, Rick Edwards, Mark Ulano, Helen McCory, Mark Strong, Sir Ian McKellan, Ben Whishaw, Idris Elba, Paul Butterworth, Jonathan Rhys-Meyer, Luke Evans, Ralf Little and the cast of The Hobbit.

Courtesy of 88 RUE DU RHONE

Saturday night saw the brand launch the inaugural 88 RUE DU RHONE Past Forward BAFTA Art Exhibition at Asprey’s London flagship store. The exhibition is comprised of a collection of unique images from the BAFTA archive (1955-2003) and BAFTA future archive (2004 – Present) and showcases iconic and intimate moments in the British academy’s history. The Asprey Official Nominees party was the setting to unveil unique photographic work by artist Kevin Vucic Shepherd, who was commissioned by the brand to capture the inner workings of BAFTA’s head office. The result is an intimate portrait, comprised of hundreds of individual images that build a beautiful insight to such prestigious venue.

“We are extremely pleased with the outcome of the 88 RUE DU RHONE PAST FORWARD EXHIBITION. The launch at Asprey was beautifully executed and was attended by true iconic individuals such as George Clooney, Ben Affleck and Marion Cotillard. As a newly launched brand, this type of activity showcases the brand’s intent for the future.” Says Pierre Bernheim, Co-Founder of 88 RUE DU RHONE