Friday, November 4, 2011

Corum - the official timekeeper of the Banque Populaire

Courtesy of Corum

Antonio Calce, CEO of Corum: "The association of a watch brand with a world record, where accuracy and time measurement are paramount, is a very strong symbol. Corum places sailing at the very centre of its international sponsorship strategy and has always supported top-flight regattas, but its true connection is with unique sporting moments and human adventures.  I am very proud to be backing Loïck Peyron – a personal friend and brand ambassador since 2009 – as he embarks on this new experience, by motivating and rewarding each of his crew- members with a watch if they win. This partnership is part of an ongoing narrative for Corum."

Courtesy of Corum
Chantal Petrachi, Communications Director of the Banque Populaire: "We are delighted to be partnering the Maxi Banque Populaire V adventure and the Jules Verne Trophy – a brand that, like us, has lived and shared the values of sailing and racing for many years.  We all cultivate this passion for seafarers and the stories we live vicariously through them.  We are also thrilled that each team member who accomplishes this world record feat will be presented with a powerful symbol of his success, which will accompany him throughout his life."


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