![]() |
| Courtesy of NOWA |
So it goes without saying that I was a bit skeptical about yet another connected watch delivering on what was promised. Suffice it to say, NOWA was facing an uphill battle on convincing me.
The NOWA packaging is pretty basic - cardboard box with instruction manual. That's all.
One key differentiator for NOWA is design. To produce a connected watch that actually looks good. And in terms of design? It's a winner -
A very clean, minimal design. And this already points to a certain fallacy perpetrated by some of the other brands. They have tried to jam several functions into a watch, slapped in various push buttons, and fairly thick cases. Not so with NOWA -
![]() |
| Courtesy of NOWA |
The fit and feel of the NOWA was great. Although the diameter is 40 mm in diameter, owing to the flatter, thinner case height, it fits nicely.
The lug width is 20 mm in diameter, and the lugs are proportional, not massive, not "tinny", but to quote Goldilocks, they are just right.
The strap is a very soft, extremely comfortable leather. Fairly basic, but absolutely in keeping with the aesthetics of the watch.
A nice, simple claps secures the watch to the wrist -
The case back has a somewhat raised back, but this does not impact the comfort in wearing the watch.
You will note that there was some very slight scratching on the central portion. It is worth noting that this area has a high polish finish, making it more susceptible to light scratching when writers are less than gentle. The main backside of the case is a matte finish, with the bezel, crown and lug tops being polished.
So let's ask that awkward question - how was the functionality?
Spoiler alert - it absolutely delivered on every function as promised. Unlike Kronaby where you select from a menu of different functions, the folks at NOWA selected a specific set of functions that they felt most people would want, and opted not to try and offer everything. Per NOWA, the features are:





