Numpty:
Dialect, chiefly scots. A bumbling fool or one who is intellectually challanged.
(plural : numpties)
"they numpties couldnae organise a pissup in a brewery."
In reference to MSPs( members of scottish parliment). numpty by Gerry K. April 26, 2005
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| Courtesy of Audemars Piguet |
Unlike most of my colleagues in the Fourth and Fifth Estates of Watch Town, I have held off on commenting on Hayek "the Younger's" latest thirst trap. By and large, I like Swatch, own a bunch, and even plumped for a Blancpain x Swatch as well as a Mission to Mars. They're fun.
And without going into the pros and cons of whether or not $420 American is wisely spent on this latest outing, I want to reflect on the shit-show that was Swatch's lack of common sense regarding the launch of the Royal Pop. Or to paraphrase James Corder's bon mots - Is human life only worth $420?
You can read his insightful commentary here, it is well worth your time -
While seeing crowds buzzing is good for business, I would like to think we have moved on from the Bernie Ecclestine / Hublot "if it bleeds, it leads" approach to marketing -
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| Courtesy of Hublot |
And while many of us are sharing our feelings, curious to relate? It appears that neither Mr. Hayek, or Ms. Resta have been particularly forthcoming with coments following a highly anticipated, partially aborted launch capped off with near riots. Think I'm being overly dramatic? Simply put, riot police aren't typically dispatched to your neighborhood mall over a parking dispute, or a getting the wrong order at Orange Julius...
While some folks will hopefully get and truly appreciate their new pocket watch, my sincere hope is that in Biel/Bienne and Le Brassus there might be just a wee bit of reflection on how this was handled, and maybe (doubtful, I know) maybe one of these two leaders can put their egos aside and accept the responsibility for the situation and offer some sort of acknowledgement.
I know, this is about as likely to happen as me being invited on an AP press junket ; )
Or to paraphrase the closing scene in one of my favorite films -
"Forget it, Henki. It's Watch Town."
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