Doing Good - The S10-0804 "Zellige"

From Elka -

Courtesy of Elka

This is the latest from Elka, a watch designed with a purpose beyond looking good while telling the time ; )

Followers of the "Blog Formerly Known As Tempus Fugit" will attest that I am a sucker for a good cause, as well as anything that addresses what separates us while bringing us closer together, and helps break the "sapphire crystal" ceiling that still exists for women around the world. So when I heard that Elka was producing a watch to support a rally team in the the Rallye des Gazelles (also known as Rallye Aïcha des Gazelles du Maroc) I was already hooked. But it gets better! The team is known as Les GAS’elles! In their own words:
Our name, Les GAS’elles, is a play on words combining our names, Alexia and Sheeba (with the addition of Ghizlane, our mascot), symbolizing the energy and determination we are bringing to this adventure. We can’t wait to share this journey with you; this challenge isn't just ours—it belongs to everyone who believes in us and the cause we represent.

Courtesy of Elka

Here's a breakdown, straight from Elka -

Destination Morocco: Supporting Our Gazelles for the 2026 Rally! At the crossroads of precision engineering and desert endurance, Elka Watch Co. is proud to stand behind Team GAS’elles (Crew 101). Alexia and Sheeba, two courageous "Gazelles," are preparing for the challenge of a lifetime: the 35th Rallye Aïcha des Gazelles. This is an adventure where audacity meets solidarity—values that sit at the very heart of Elka Watch Co. The "Zellige" Project: Horology Meets the Dunes To fuel their journey through the dunes and support a cause dear to us, we have created the S10-0804 "Zellige". This limited edition of 101 pieces is inspired by Moroccan heritage and the vast horizons our Gazelles will soon navigate. Pre-orders are now open! Whether you are across the street or across the globe, you can join this solidarity chain. These exclusive timepieces are available for pre-order now, with deliveries starting in late January 2026. A Mission of Solidarity The distribution of these 101 watches is designed to transform passion into impact: Auction for Zoé4life: Watch No. 001/101 will be auctioned during our solidarity event. 100% of the proceeds from this unique sale will be donated to the Zoé4life association, supporting children fighting cancer. Direct Support for Crew 101: For every other watch purchased, a significant portion of the proceeds goes directly toward funding Alexia and Sheeba’s rally participation. Join Us: Solidarity Event in Neuchâtel If you are in the region, join us for an evening dedicated to Team 101: Date: Wednesday, January 15, 2026, from 6:30 PM Location: Elka Watch Boutique, Rue des Chavannes 16, Neuchâtel, Switzerland On the Agenda: Presentation of the "Zellige" collection, the Zoé4life auction, and a selection of solidarity wines for sale to complete the crew's budget. Can’t make it to Neuchâtel? You can still be part of the adventure. Secure your piece of history by pre-ordering your S10-0804 "Zellige" online today and receive it by the end of January.

And here are the pertinents on the S10-0804 "Zellige", straight from Elka -


CALIBER
La Joux Perret G100 automatic 4 Hz / 28'800 A/h, stop second 68-hour power reserve
FUNCTIONS
Hours, minutes, centre seconds No Date
CASE MATERIALS
1.4404 steel
SCREWED CASE BACK
Steel 1.4404
DIAL
"Zellige" pattern with textured finishes, Sunbrused, Gradient Green color
HANDS
Brushed Rose Gold Colored- hours and minutes filled with beige Superluminova , beige painted second
GLASS
Chevé type sapphire - box - anti-scratch anti-reflective treatment on one side
BUCKLE
Steel 1.4404
CASE DIMENSIONS
40.8 mm in diameter 10.80 thick 46.50 mm Lug to Lug
WATERPROOF:
50 meters / 5 bar
BRACELET
Suede cognac color -Rembordé 

Width 20/18 mm
WARRANTY:
2 years