Amida's Digitrend Open Sapphire

When it comes to trends, I am often on the slow coach, but noodling around this AM, I stumbled upon this reboot from the rebooted Amida brand. Although a very modern sounding moniker, Amida sprang into existence back in 1925 in Grenchen. 

Like many brands, its time came and went. But like more and more brands, it has found a second life thanks to the vision and commitment of its new stewards - Matthieu Allègre, Bruno Herbet and Clément Meynier. And what better way to relaunch than with an updated twist on Amida's digital display watch which debuted in 1976. And now its back -

Courtesy of Amida

With a twist ; ) 

This is the Digitrend Open Sapphire. It takes 2024's Digitrend a step further with an open display top.

Courtesy of Amida

What makes the Digitrend and Digitrend Sapphire unique is an optical enhancement, per Amida:

"A prism at the front turned the jumping-hour disks ninety degrees, so time could be read on the side while driving. Today we pick up that idea and move it forward."

Here are the pertinents:

FUNCTIONS

Jumping Hours and Sweeping Minutes
Automatic winding



MOVEMENT

Caliber: Soprod NEWTON P092, Swiss automatic mechanical winding

Auxiliary Module: Jumping hour disc developed in-house module with 9 mechanical components and 6 screws

Jewels: 23 rubies
Frequency: 28,800 vph (4 Hz)
Power reserve: 44 hours
Finishes: Côtes de Genève, sandblasted, circular-grained skeletonized oscillating weight rhodium-plated finishes
Indications: Dual discs, for hours and minutes (LRD – Light Reflective Display)

CASE

Material: 316L stainless steel, satin-brushed and polished with Open Sapphire top
Dimensions: Width 39.6 mm / Length 39 mm / Height 15.6 mm
Crystal Sapphire: crystal reflective prism
Water resistance: 5 ATM (50 meters)

STRAP & BRACELET

Strap & Buckle: Charcoal Alcantara lined in orange calfskin and metal bracelet
Lug width: 22mm
Stainless steel buckle, 18mm
Weight: 110 grams