Nostalgia And Watch Town

If the news reported by Miss Tweed is to believed, it would seem that Mr. Kern has his eye on another mostly defunct brand - Gallet.

Now this is curious, and I suspect that it has been secured for far less than Universal Geneve. Gallet had been force fed through a drip iv for the past 20 years, including one ill-advised BaselWorld misfire many years back. Very expensive chronographs that by all accounts never really took off, the website went dark some time ago, and I suspect that the the person pumping the money in is somewhat relieved that someone else will take Gallet over.

So let's see if the Miss Tweed's sources have read the tea leaves correctly, and maybe Gallet will fly high again.

With the market space in Watch Town already becoming increasingly bloated, I honestly have to wonder if this would be the best move. From a strictly fiscal perspective, there are wiser ways to spend your money. It's a gamble. You go back to the well too many times, things can go South. But on the other hand, everyone loves a re-birthed watch brand.

The truth is Breitling's history, reputation, it's arc as a brand had already been written long before Mr. Kern decamped IWC for Grenchen. But with Universal Geneve, and now possibly Gallet, Mr. Kerns can truly state that these were his, and it will likely be his legacy. And fair enough. We all want to make our mark, and be able to say we were "there when"...

We shall wait, and we shall see.