What to Make of Hodinkee's Boot Sale

Courtesy of Wikipedia

For those of you who might be interested in a bargain priced Oris, Mido, Rado, or Certina, the Hodinkee shop has some shockingly low prices on more than a few desirable models. Some approaching the magic level of "Key Stone". Keystone in Watch Town parlance means "dealer's cost" and is typically set at 50%.

Now also curious to relate? Zenith, Tag Heuer, Hermes and a few others are still "full-pop" (full price). What we can determine from that are two possibilities:

These brands have a "buy-back" policy (meaning that the brand allows you to replace unsold merchandise with "new" merchandise). This is unlikely as Hodinkee will not be buying any "new" merchandise.

Hodinkee was given memo terms - meaning that the retail partner didn't pay for the merchandise up front, and would only need to pay if they sold the watch. 

At any rate, as the old going out of business sale commercials used to say in the 70s and 80s: "Our loss is your gain!"

Happy bargain hunting!