Wednesday, April 3, 2024

The Multifort TV Big Date Limited Edition

From Mido -

Courtesy of Mido

It is safe to say that I have a love - not so love relationship with Mido and its offerings. The marketing / PR folks are two shades south of friendly and helpful, and trying to find an actual retail store in the lower 48 that actually stocks actual Mido watches and will actually sell them? 

But love is fickle, so here we are. This is the latest offering from the folks with administration offices in Le Locle. The Multifort Big Date Limited Edition. As the Press portal was being fussy, and as I am still waiting for a password reset (and some of us actually have jobs to get to) I had to pull images as best I could. I promise to update when I once again have "access"...

In all honesty, I have no idea how popular the TV Big Date series is. It is a cool concept, and definitely offers something different.

This new version features a dial that is meant to evoke the image of a tv screen from back in the day. For those of you who don't remember that there was a Soviet Union, and that way back when (1970s) we were lucky to get 3 or 4 tv stations. At the end of the broadcast day, the stations would play the national anthem, and then the screen would turn to a multi-color image, which this is clearly an homage to.

Now in truth, I like it. And the price is not extremely prohibitive at $1,470.

More to come, if/when I get access again, but for now I am unable to get good "reception".  See what I did there ; )

Enjoy your watches!

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