Courtesy of SWATCH |
As a watch -
Courtesy of SWATCH |
Simply put, SWATCHES like this are pure catnip to watch people. While many of us enjoy a SWATCH now and again, the Haring SWATCHes from the 1980s are still the holy grail for many hardened collectors out there. These are guys and gals with deep collections with rare and obscure pieces as well as 2 each of everything Rolex and Patek have put out for the past 3 years running. A new Haring SWATCH is HUGE to collectors.
As A Cultural Touchstone-
Courtesy of SWATCH |
As A Bridge -
Growing up a Northern Youth in a small Ohio town, I had NO idea who Keith Haring was, and I only discovered SWATCH in 1985 with my Calypso Diver. Needless to say, as I worked my way through my last year of high school (85 - 86) I never would have imagined having the money to buy ANOTHER SWATCH!
Courtesy of SWATCH |
So for some of us, it is another bite at the apple. But Keith Haring is in many ways a James Dean of modern art. Along with Jean-Michel Basquiat he died far too young, and we can't help but wonder what might have been. And in the years since, Haring has become a rallying point for several social movements not just in the US, but around the world.
So, I for one will be bent over my laptop on Thursday, hoping to get lucky and snag one of these timekeepers. While I know that my teens, twenties, hell even my forties are now in the rear view mirror, there is something beguiling about these pieces. And I am grateful that SWATCH did not do the obvious by simply reissuing the originals, but going for something new(ish).
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