Saturday, September 19, 2020

The Waiting Game - 90 Day Essay Continues

Why do we call it the waiting room?

This was me, wearing two face masks, sitting in the waiting room for a doctor's appointment. To my favorite "hater" out there, sorry to tell you - I got a clean bill of health ; )

I was not really "waiting".  I had brought a good book to reread -

If you have a chance, I highly recommend giving Mr. Epstein's Range a read. It actually points out something that most of the watch brands (and frankly, watch media) could benefit from -
Generalists tend to triumph over specialists. With about a ZILLION outlets claiming that they focus on exclusive, haute, etc., it makes attracting and keeping those all important advertisers and (let's be honest) well-heeled patrons more and more difficult.  

But back to the waiting room. Ask yourself a question - how many times have you longed for extra time to read a book, write a letter, chat with a friend or family member, or write your game changing business manifesto?  Curious to relate? You can do all of those things while "waiting" for your next appointment!

So rather than grinding your teeth and burning the valuable lining of your stomach with excess acid, embrace the gift of extra time that you've been given!

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