Part of what makes covering watches fun is when a new brand comes on the scene. And the Stella Watch Company looks as if it is going to have something interesting and actually fun to offer a sometimes stuffy industry.
The Stella Watch Company has been co-founded by Marcella Dolan, a watch and jewelry industry veteran.
The above watch is the Stella Felix V1. Dress Blues.
It is also going to be available in a black dial version V2. 77 Blackout.
But if I were picking, I would lean towards the V5. Downtown Red -
Sapphire crystal front and back.
My understanding is that the launch will be sometime in February.
Here are the pertinents -
CASE
Case: Brushed and polished 316L Stainless Steel
Four piece case construction with PVD plating on the case body.
Movement: STP1-11
Custom Stella Rotor
Blued Screws
Strap: Genuine Leather front and back in pull up or veg tanned leather. 20mm to 18mm taper. Quick release spring bars
Water Resistance: 10 ATM/100 Meter
Individually numbered
![]() |
Courtesy of the Stella Watch Company |
The above watch is the Stella Felix V1. Dress Blues.
![]() |
Courtesy of the Stella Watch Company |
But if I were picking, I would lean towards the V5. Downtown Red -
![]() |
Courtesy of the Stella Watch Company |
![]() |
Courtesy of the Stella Watch Company |
Here are the pertinents -
CASE
Case: Brushed and polished 316L Stainless Steel
Four piece case construction with PVD plating on the case body.
Dimensions: 40mm
Lug to lug: 48mm
Lug width: 20mm. Drilled
Crown: Screw Down
Lug to lug: 48mm
Lug width: 20mm. Drilled
Crown: Screw Down
Crystal: Semi-Domed Sapphire with 3 layers of antireflective undercoating
Caseback: Exhibition with Sapphire crystalDial: Linen or Matte finish
Lume: Swiss Super Lumi-Nova C3 and/or BGW9
Caseback: Exhibition with Sapphire crystalDial: Linen or Matte finish
Lume: Swiss Super Lumi-Nova C3 and/or BGW9
Movement: STP1-11
Custom Stella Rotor
Blued Screws
Strap: Genuine Leather front and back in pull up or veg tanned leather. 20mm to 18mm taper. Quick release spring bars
Water Resistance: 10 ATM/100 Meter
Individually numbered
SWISS MADE
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