Breaking the Sapphire Crystal Ceiling with the Stella Watch Company

Part of what makes covering watches fun is when a new brand comes on the scene.  And the Stella Watch Company looks as if it is going to have something interesting and actually fun to offer a sometimes stuffy industry.  

Courtesy of the Stella Watch Company

The Stella Watch Company has been co-founded by Marcella Dolan, a watch and jewelry industry veteran.

The above watch is the Stella Felix V1. Dress Blues.  

Courtesy of the Stella Watch Company

It is also going to be available in a black dial version V2. 77 Blackout.

But if I were picking, I would lean towards the V5. Downtown Red -

Courtesy of the Stella Watch Company

Sapphire crystal front and back.

Courtesy of the Stella Watch Company

My understanding is that the launch will be sometime in February.

Here are the pertinents -

CASE

Case: Brushed and polished 316L Stainless Steel
Four piece case construction with PVD plating on the case body.

Dimensions: 40mm
Lug to lug: 48mm
Lug width: 20mm. Drilled
Crown: Screw Down

Crystal: Semi-Domed Sapphire with 3 layers of antireflective undercoating
Caseback: Exhibition with Sapphire crystalDial: Linen or Matte finish
Lume: Swiss Super Lumi-Nova C3 and/or BGW9

Movement: STP1-11
Custom Stella Rotor
Blued Screws

Strap: Genuine Leather front and back in pull up or veg tanned leather. 20mm to 18mm taper. Quick release spring bars

Water Resistance: 10 ATM/100 Meter

Individually numbered

SWISS MADE