Wednesday, December 18, 2019


I had done a bit of a "hit and run" with the new WilTell watch awhile back.  Since then, Eddy Burgener has made a concerted effort to get the word out about his new brand. So with the help of more info, here is a more in-depth report -
Courtesy of WilTell
The idea behind the WilTell watch is pretty 
simple - create, market and sell a SWISS watch that meets all of the Swiss Made requirements, and to do so at a very aggressive price.

But the WilTell team wanted to go further.  In their own words:

From there came up the idea of a 100% Swiss Made for its production but still had to find some tips to avoid excessive costs and manufacturing ways other than the usual manufacturing process of used in the watch industry. Approaching a different production concept but just as reliable as traditional methods. Innovate and use know-how from another area of expertise.

And from there, a new watch brand was born.

Courtesy of WilTell
The of going beyond, and providing (per the legend on their dial) a 100% Swiss made watch.

The case measures 42 mm in diameter and is of stainless steel.  The hands and outer chapter numbers are filled with lume.  
Courtesy of WilTell
The WilTell is available in 2 different dial colors (black and white) with two different "outer ring" color options - also black and white ; )

This is actually a very clever way to offer four different versions for, ostensibly, 2 different sets of parts - very, very smart planning on the part of WilTell!

While I suspect many folks will opt for the all black or the two different tuxedo versions, as is my nature I am going to go the other way, and if I were picking, I'd pick this one -
Courtesy of WilTell
And at a price of CHF 498, this is a bit special.

Here are the pertinents, straight from WilTell -

The WilTell watch is water resistant to 3 BAR (30 meters) and meet with the REACH European standards.

The high quality components of the WilTell watch are 100% produced in Switzerland

Watch case: 
Ø 42mm in stainless stell 316L refined , fully machined and finished with laser engraving.

Crystal: sapphire, carved and machined.

Gaskets: manufactured, turned and injected.

Casing ring: Made out of brass, machined and treated.

Dial: Painted dial and transferred on stamped brass plate.

Top Ring: synthetic, injected, treated and transferred and equipped with luminescent material. 

Hands: stamped brass, treated and fitted with luminescent material.

Crown: stainless steel 316L, stainless steel 316L tube, machined with laser engraved decoration. 

Movement: 11 1⁄2 ‘’’ automatic Sellita SW 200-1 in up graded quality.

Strap: Genuine leather, refined, cut and assembled.

Buckle: In stainless steel 316L, set on spring bar.

Presentation box: recycled cardboard, cut, printed, folded and assembled.

Yes, you read that last part correctly - the box not another heavy, see it once or twice in your life before it is banished to the basement or garage item.  It is what it should be, a simple, light weight, recyclable item used to ship the watch.  PERIOD.  Well done WilTell!
Courtesy of WilTell

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