The New Glamour Double Date from Tudor

Some new Tudor models have dropped, and apart from the naming convention (I just don't get the collection name of "Glamour", but maybe that's just me), I do think they have come up with something pretty cool.

Courtesy of Tudor

 It is available in either steel and gold (above and below) -

Courtesy of Tudor

And stainless steel  -

Courtesy of Tudor

Such as this one (above) which is my personal favorite in this new collection.  It is a wonderfully understated piece, offering a watch that will be desirable for more than just one Instagram cycle.  

The case measures 42 mm in diameter, and is of stainless steel.  The movement is Calibre MT5641 which is a manufacture movement, with the COSC blessing.  It is a bidirectional (rotor), automatic (self-winding) mechanical movement, with an advertised power reserve of 70 hours.  Available in three different dial colors, with our without "bling" (diamond indices), with a bracelet or strap, and in either steel & gold, or steel.

Now the challenge was, and will continue to be, how to break out of the "Tudor as Tough Guy" watch idea that has been the unfortunate byproduct of the popularity of the Black Bay divers.  Yes they are nice, clearly they are popular, but they have planted a (false) seed in the minds of bloggers, influencers and journalists (both small and mighty), that Tudor is only about dive watches.  The Advisor, the Ranger, and others offer quite a bit more especially in terms of value for money.  The challenge that retailers face is that all too often, the demand is for the dive watches, and the other pieces become a bit of a "heavy lift" for the retail outlets.  But I have faith that Tudor might be on the right course!  Let us hope, because we waited a LONG time to get Tudor here, I personally want to see it grow and grow strong.