When Alpina, Frederique Constant and Mondaine collectively released their first connected watch a few years ago in San Francisco, it was an interesting product that offered connectivity to a more traditional watch design. Now what many of us have been waiting for is a connected option that will allow us to wear our favorite watches and have some connected features.
Unfortunately, this one is not quite there yet.
Yes, the new E-Strap is reported to offer the same features of the MMT supplied connected watches - and that is good, don't get me wrong. But like all first series products, it is not quite yet what many of us are waiting for.
And perhaps my single biggest issue would be that it has a reported power life of 7 days. And then...
you need to recharge it.
Now I would also take pains to say that I have not personally seen, tried or used this on an extended basis and it might just be the shit that killed Elvis, so I look forward to hearing from early adapters, other bloggers, or if MMT wants to offer me a "test drive" I will be happy to give an unvarnished opinion ; )
But here is the release information in its entirety -
![]() |
Courtesy of MMT |
Yes, the new E-Strap is reported to offer the same features of the MMT supplied connected watches - and that is good, don't get me wrong. But like all first series products, it is not quite yet what many of us are waiting for.
And perhaps my single biggest issue would be that it has a reported power life of 7 days. And then...
you need to recharge it.
Now I would also take pains to say that I have not personally seen, tried or used this on an extended basis and it might just be the shit that killed Elvis, so I look forward to hearing from early adapters, other bloggers, or if MMT wants to offer me a "test drive" I will be happy to give an unvarnished opinion ; )
But here is the release information in its entirety -
E-Strap:
Make Any Watch Smart
![]() |
Courtesy of MMT |
Plan-les-Ouates, Geneva – MMT launches its new high-tech marvel,
the “E-Strap”, and offers product OEM to watch
manufacturers.
MMT E-Strap is a patented
smart buckle and strap that fits on any watch. Hence our slogan: Make Any Watch Smart. Built by
the watch industry experts that created the Horological Smartwatch, MMT’s
E-Strap is a logical next step to add smart functionality to existing watches.
The ultra-small buckle extension can hardly be seen, as it is thin and covered
by the leather strap. Make no mistake however, the MMT E-Strap is built on the
full MMT Smartwatch Platform and has its sophisticated functionality. The MMT Platform
is the only proven and tested solution with +70’000 modules sold. The same
MMT-365 Apps that accompany Horological Smartwatches is available to MMT
E-Strap customers. MMT E-Straps track ACTIVITY with GET ACTIVE ALERTS as well
as MONITOR SLEEP with SMART SLEEP ALARMS.
Most importantly, MMT
E-Straps are available for US$ 199-249, which includes beautiful leather straps
in a variety of materials and colors.
Since the introduction of
the Horological Smartwatch in 2015, MMT has been gaining real world customer
feedback on smartwatch functions. Our customers have told us that the primary
smart features they desire are fitness and health based. We can see other
smartwatch manufacturers starting to see that ACTIVITY and SLEEP are the killer
apps of smart sensors worn on the body. Such sensors only measure accurately
when close to the wearer’s body.
At the same time, we have
had plenty of people telling us they hate the silicon fitness bands. Especially
Europeans refuse these fitness bands as they consider them ugly and
unfashionable. People do not want to be seen with them. Neither do they want to
replace their luxury watches with plastic or otherwise less luxurious
smartwatches. So, what to do with all these requests to add smart features to
existing watches?
Enter the MMT E-Strap. Straps
determine the look and feel of a person’s timepiece. Brands offer a variety of
leathers and finishes. Typically, watch straps last one to two years if
regularly worn. After a watch strap has aged due to wear & tear it needs to
be replaced. Then, MMT offers a replacement strap that is Smart, enabling a
whole new experience to for the user. A beautiful strap and buckle combination
connected to the MMT-365 smartphone apps tracking Activity and monitoring Sleep
with all accompanying alerts, alarms and dynamic coaching.
Features
of the E-Strap
Activity Tracking: Keep track of daily steps, calories burnt, and distance.
Sleep Monitoring: Wear the E-Strap at
night or put it under the pillow to record the sleep pattern. A sleep tracking
function provides details on how much time you spent in deep sleep, light
sleep, or awake.
Sleep Cycle Alarm: Set a smart sleep alarm that will help you to wake up at the best
appropriate time in your sleep cycle so that you wake up refreshed.
Get-Active Alerts: Set an alert to remind you to move if you’ve been idle for a set
amount of time; you can customize your Get Active Alerts directly through the
MMT-365 app.
Dynamic Coaching: Receive suggestions, tips, and information catered specifically to you
based on your activity and sleep goals.
Cloud back-up and restore: Recover all of your data, even if you lose your
E-Strap or phone. The E-Strap
independently stores your activity and sleep for 30 days without having to
synchronize it to your smartphone. A great way to collect and keep your data
on-the-go!
Autonomy:
7 days (rechargeable battery)
Water-resistant: 3ATM/30M
About MMT
Manufacture Modules
Technologies Sarl. is the Swiss company established in Geneva in 2015 for the
development and commercialization of Horological Smartwatch modules, firmware,
apps and cloud. MMT offers a tightly integrated End-to-End Solution for
Horological Smartwatches: Firmware, iOS and Android Apps, Cloud, OTA,
Manufacturing and Service Applications. MMT modules have been implemented by
brands such as Frederique Constant, Movado, Mondaine, Ferragamo and Alpina. The
company has a production of over 70’000 modules.
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