So news came out today that the Bernheim brothers (owners of Mondaine) had completed their purchase of the remaining 50% of the remaining shares of Luminox -
Courtesy of Mondaine |
ANNOUNCING THE PURCHASE OF LUMINOX WATCH SHARES BY MONDAINE WATCH LTD OWNERS
San Francisco/Zurich, November 28th, 2016 --
The owners of
the Swiss watch manufacturer Mondaine Watch Ltd, Ronnie and Andre
Bernheim have reached an agreement with Barry Cohen to purchase his
shares in Luminox, including its American distribution
company. The brothers first bought a fifty percent share of the
business from Cohen’s former partner in 2006 and now own the Luminox
companies and brand in their entirety.
Cohen,
who created Luminox in 1989, says: “I founded Luminox in order to
introduce self-powered illuminated watches to consumers. I
take great pride in having achieved something rarely accomplished,
producing truly innovative Swiss-made watches which are globally
distributed and recognized as the best in class. I wish both Andre and
Ronnie great success in taking Luminox forward.”
Ronnie Bernheim
comments: “At this point and time we thank Barry sincerely for all his
commitment, passion and involvement with the brand and wish him all the
best in his life outside of the Luminox world.”
Speaking of the plans
for Luminox, Andre Bernheim says: “We have great concepts and products
under development which we strongly believe will take the brand to a
much higher level, even with the difficult nature
of the industry at the moment.
This new vision will be showcased during the Baselworld Watch Fair (March 23-30, 2017). Rather than exhibiting inside the event hall, Luminox promises to surprise and delight visitors with a specially-designed
space some one hundred meters (300 feet) away from the Baselworld building.
Moving forward, the
primary goal will be to continue to grow Luminox worldwide in
conjunction with distributors on all continents and supply this rugged
Swiss-made watch collection with constant night visibility
to people involved in pleasure and extreme outdoor activities.
Interesting merger. I've had the privilege of promoting both brands. May the merger live long and prosper.
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