What's Cool at BaselWorld - Helfer!

I actually met the owner of Helfer (Livio Helfer) before the fair even began. Not to go into too much detail, but this is a guy with a love for life! At a time where everyone - including me - has said that there is no more room for new watch brands, Helfer has entered the fray and driven interest to such a level that it was truly astonishing to see the amount of traffic at their booth. Ironic when you consider that Anonimo was right around the corner and populated mostly by people working with/for Anonimo as opposed to press and retail partners.

So this is one of the latest offerings from Helfer, the Divermaster.  A cool diver, beautiful strap, Selitta movement.

I will be giving a more in-depth run down on this watch and the other offerings from Helfer in due course. Stay tuned!