Tuesday, October 13, 2015

Doing Good - Audemars Piguet!

And with great relief I opened a press release from Audemars Piguet that DID NOT contain news about yet another golf pro!

Seriously, I was very, VERY happy to read about the good work of Audemars Piguet's ambassador Freida Pinto and their support of her efforts with Girl Rising!

I think we are all pretty much exhausted by the "grip and grin" goofiness that the celebrity "friend of the brand" has devolved into.  Therefore it is downright refreshing to get a press release like this.  Well done Ms. Pinto, and well done Audemars Piguet!

Here's the scoop, straight from the source -
Courtesy of Audemars Piguet
Audemars Piguet is proud to support brand ambassador Freida Pinto, international actress and women’s right activist, and her work with Girl Rising India. This past Saturday, October 10, Ms. Pinto hosted the 2015 Global India Fund Gala in Washington D.C., to benefit Girl Rising India’s campaign debut. Girl Rising India is a bold, ambitious social action campaign for girl’s education that is sparking transformative change across India.  

By using storytelling, Girl Rising inspires action and gets girls into classrooms across the globe. “As part of the Audemars Piguet family I feel empowered on my mission to change attitudes on how girls are perceived and valued in the world, especially the developing world. With their generous philanthropy, Girl Rising India and her nonprofit partners will continue to tell inspirational and thought provoking real stories of girls who are willing to fight all odds to get an education and unlock their true potential,” Ms. Pinto explained. She added, “This association between Girl Rising and Audemars Piguet is particularly exciting because of our collective belief that long term impact can only be achieved if hearts and minds are made ready for change. Every Audemars Piguet woman, and man across the world should feel proud of the brand they adorn on both an aesthetic and humanitarian level.”

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