The “Rubbergator” Makes a Splash at JEANRICHARD!

This just in from JEANRICHARD -

Courtesy of JEANRICHARD

For the perfect summer feeling,JEANRICHARD now combines the style and elegance of an alligator-skin strap with the water-resistance of a strap made out of rubber. The Swiss luxury watch manufacturer, together with Mestel, HEPIA (Geneva University of applied sciences - technology, architecture and landscape) and Agie Charmilles (part of Georg Fischer Machining Solutions) has created a brand new type of strap that epitomises its whole Philosophy of Life. Made out of 100% rubber, this newly developed strap technology reproduces the actual surface of alligator skin down to the smallest details, while offering absolute water-proofness as well as resistance against any other “outdoorsy” influences and strength of the sportiest watch-straps on the market.

This revolution that took over a year to develop, will surprise more than a few – not only in style:  A special 3D scan was developed together with HEPIA that was capable of actually illustrate the look of alligator skin – and Agie Charmillles contributed with latest technological laser machines that could then reproduce the texture on this new kind of material and rubber strap.

Now, the “rubbergator” can join the everyday adventurers in all the pleasures of an active summer lifestyle. Coming in blue, black, brown or white, this new alligator skin-style rubber watch strap is a perfect summer partner for the Aquascope model, your faithful companion for all your adventures both on and in the water. Particularly alluring in its "star" version, destined to attract all eyes on the beaches this year with its steel case, blue anodised-aluminium bezel, automatic movement and water-resistance at 300 m, it can of course just as gracefully equip any other model in the JEANRICHARD range. Fitted with a folding clasp, the “rubbergator” offers a maximum of comfort and security on the wrist. It also stands out for its accessible price-point, which enables the wearer to interchange several straps and fit any summer wardrobe and journey. With this many attributes in its favour, there's no doubt about one thing when the sunrays hit us in 2014: the “rubbergator” will be making a splash this summer at JEANRICHARD.