Thursday, February 28, 2013

Steel Evolution Carbon from TechnoMarine

Steel Evolution Carbon is the latest result of TechnoMarine’s continuing effort to play with materials and interpret them in a fun and cool way. The incorporation of carbon fiber’s masculine and sophisticated aesthetic into some of TechnoMarine’s signature components, such as the brand’s famous silicone strap, moves the Steel Evolution line forward in an exciting new direction. Carbon fiber has technical credentials (light weight, popular in aeronautics and high end sports gear) that underscore the practical side of the brand, whilst connoting ‘cutting edge’ and ‘modern’—two terms that are also reflective of the brand identity. This strong new style presents Steel Evolution’s most urbane watch yet.

Courtesy of TechnoMarine

Propelling TechnoMarine’s most popular collections—Cruise Original and Cruise Star—in a creative new direction, Cruise Monogram pays homage to the brand’s famous logo. Inspired by the curvature of a shark tooth and cleverly shaping that awesome object into a unique hybrid of a “T” and “M”, TechnoMarine’s logo has become an emblem of the brand’s distinctive identity. For the first time ever, TechnoMarine is shining the spotlight on its logo in a recurring monogram fashion on the face of Cruise Monogram. Comprised of three new watches, Cruise Monogram is available in tones of gold, silver and dark grey and elegantly features the logo motif repeated across a mirrored dial in a nearly sheer effect.

Courtesy of TecnoMarine
Check them out!

Courtesy of TechnoMarine

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