Friday, September 28, 2012

Eterna's 1948 - the Joy of Simple Design

That's a word most people in the watch industry tend to avoid.  The feeling that, unless it has tons of functions and an overly elaborate dial, it isn't really a watch!  How did that happen?!?  More and more, I feel that "simple" is actually a very good thing.
Courtesy of Eterna
Thank goodness that the folks at Eterna understand, and subscribe to some fundamental truths.  That there is true beauty in restraint.  That less is, indeed more.
Courtesy of Eterna
This is the 1948 from Eterna.

In their own words -

The contemporary version of the “1948” features a sturdy self-winding mechanical movement fitted with a ball-bearing device similar to the original’s. 44 mm across, its finely polished stainless steel case with transparent sapphire porthole at the back embodies today’s design preferences.

The case frames a silver-toned or sunray brush-patterned black dial enhanced with rounded hour markers and a date window at 6 o’clock, over which rotate rhodium-plated hour, minutes and seconds hands protected by an anti-reflexive scratch-resistant sapphire crystal.

Like the original design, today’s “1948” comes with elegantly facetted and incurved case lugs securing a black alligator strap with polished steel deployment clasp. The small plates on either case flank, with “1948” engraved at 9 o’clock on one of them, and the crown’s peculiar silhouette round out the coolly classic design signature of the contemporary “1948”.

Courtesy of Eterna

And because I know you want them - here are the specs:

Movement: ETA 2824-2 calibre; self-winding movement; power reserve 38 h; 28,800 v.p.h.; 25 jewels; diameter: 25.6 mm (11 1⁄2 lines) ; 1 ball bearing; hours, minutes, seconds; date calendar.

Dial/hands: silver-toned or black sunray brushed, rhodium-plated baton hour markers; rhodium-plated centre hour and minute hands; date at 6 o'clock. 

Case/back: case in polished and satin-finished stainless steel; case back secured by 5 screws with sapphire crystal porthole; water-resistant to 50 m (~ 165 feet or 5 bars); diameter: 44 mm; height: 11.7 mm; scratch-resistant, anti-reflective sapphire crystal.

Bracelet/clasp: black alligator leather strap with polished stainless steel folding clasp.   

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