Looking Back and Looking Forward

Courtesy of DOXA

It is interesting looking back on things.  The first big PR project that I had when I was with DOXA was liaising with PADI.  Anyone who knows diving, knows that PADI is synonymous with the instruction and promotion of SCUBA diving not just in North America, but around the world.  What was fun was getting to know people like Karl Shreeves, and well as many of the other folks at PADI.  Hearing their stories - what got them involved in Diving, what brought and kept them with PADI as a career choice.

Getting to know the PADI folks, I also got to know the people at Project AWARE,  a non-profit dedicated to the preservation of the earth's oceans.  I proposed the idea of a co-branded Project AWARE watch with some of the proceeds going to them.  The folks at DOXA HQ liked the idea, and in fairly short order, the DOXA Project AWARE was released at the Las Vegas DEMA show in 2008. 

And looking back on it all, its funny.  I met Karl Shreeves quite by accident, in an earlier "professional life" in 2007.  I was working for a photography school and my colleagues and I were hosting a booth at a photography convention in Pasadena.  Karl came by the booth.  We got to talking, and he agreed to come and give a "career day" presentation on being an underwater photographer.  The very day he came to the school was the day that DOXA invited me to an interview.  The VERY SAME DAY!  He then became my main point of contact at PADI, which led to Project AWARE, and later the Ocean Future's Society and Jean-Michel Cousteau.



Life is pretty random, but sometimes the randomness seems to have a direction.  So keep your eyes and ears open pals and gals!  You never know were things are going to lead you.