This past Friday found me in San Francisco, and Jeff Kuo the man behind XETUM watches was kind enough to take a few minutes out of a busy day to share the collection first hand -
In a time where there is no shortage of folks creating new "micro-brands" or "boutique" watches, it is refreshing to see that Jeff is actually offering a unique design. How many times in recent years have we seen the "newest" dive watch? There are more "small batch" dive watch "companies" out there than you can shake a stick at, but with XETUM, Jeff has taken a completely different path. Instead of calling up an assembler and selecting from a catalog, he has actually designed something special and unique, and in this day and age of "instant gratification", that is to be applauded.
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