PR is a difficult function, particularly within a watch company. Before I started doing PR for DOXA, I thought it would be sunshine and public events. Meeting famous people, handing out watches, smiling for the camera, champagne and parties!
In reality, PR is often doing a thousand things at once for just as many people. Please and thank you are sometimes words you can go a long time without hearing. Long days spent in trade shows, unfamiliar hotels, and dubious food. So it can be challenging at the best of times.
Since I started the blog nearly a year ago, one of the first companies to respond back to me was Eterna/Porsche Design, and Manon Abplanalp, their Public Relations Manager was always there right from the begining. Press releases, product information, and it is important to mention - the first watch to be in the 15 day review! Manon is a PR Super-Hero!
MCT watches is a unique company - producing only a few pieces a year, they have to try a bit harder to get their message out there. And at the forefront spreading the good word is Sophie Bonnet. You would search high and low and not find a better ambassador. Sophie is a star! We met briefly at the Ramada in Basel and I now understand what it must be like to have coffee with a famous person with all of the people she knew stopping by to say hello and bend her ear. Clearly a very good person to know.
And what about distributors? I will say that my whole perception of distributors changed when I spent some time with Dan Lewis. Dan and his company are responsible for several key brands in the US and Canada including Azimuth, Paul Picot and others. I went expecting to see some watches and have a brief chat, but Dan took the time to introduce me to everyone he could. And instead of me explaining the blog to the watch companies, it was Dan! I suspect that Dan might have been a motivational speaker at one time because he had everyone's attention, including mine.
I think what is unique with these folks is that they are genuinely interested in what they are doing, and this clearly shows through. As I said before, this blog could not really be what it is without people like this sharing of their time - thank you!
In reality, PR is often doing a thousand things at once for just as many people. Please and thank you are sometimes words you can go a long time without hearing. Long days spent in trade shows, unfamiliar hotels, and dubious food. So it can be challenging at the best of times.
Since I started the blog nearly a year ago, one of the first companies to respond back to me was Eterna/Porsche Design, and Manon Abplanalp, their Public Relations Manager was always there right from the begining. Press releases, product information, and it is important to mention - the first watch to be in the 15 day review! Manon is a PR Super-Hero!
MCT watches is a unique company - producing only a few pieces a year, they have to try a bit harder to get their message out there. And at the forefront spreading the good word is Sophie Bonnet. You would search high and low and not find a better ambassador. Sophie is a star! We met briefly at the Ramada in Basel and I now understand what it must be like to have coffee with a famous person with all of the people she knew stopping by to say hello and bend her ear. Clearly a very good person to know.
And what about distributors? I will say that my whole perception of distributors changed when I spent some time with Dan Lewis. Dan and his company are responsible for several key brands in the US and Canada including Azimuth, Paul Picot and others. I went expecting to see some watches and have a brief chat, but Dan took the time to introduce me to everyone he could. And instead of me explaining the blog to the watch companies, it was Dan! I suspect that Dan might have been a motivational speaker at one time because he had everyone's attention, including mine.
I think what is unique with these folks is that they are genuinely interested in what they are doing, and this clearly shows through. As I said before, this blog could not really be what it is without people like this sharing of their time - thank you!
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