Sunday, June 19, 2011

Bremont - Practical Luxury

Courtesy of Bremont
I've had a few days with the ALT1-C from Bremont, and will be giving my first report on the first three days tomorrow.  But the thing that I am thinking about today is something that I often refer to as "practical luxury".  I am reminded of this  particularly in terms of the packaging that Bremont has elected to use for this watch.

This beautiful leather case is the "packaging" that Bremont uses for this fine watch.  Instead of the obvious - a series of cardboard and wood boxes that will then occupy a place of honor in the attic or the bottom of the closet under the dirty laundry.  
Beautiful, and ultimately, wasteful.

This is different, a zippered compartment to store the watch, along with slots and pockets for documentation on the watch, etc.  This is a wonderfully thought-out touch.   Packaging, yes...
but it is ultimately practical, and useful.

So far, three days in the watch is running flawlessly.  First atomic time check tomorrow AM.

Thank you Bremont, the past three days have been a real treat!

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