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| Courtesy of Anonimo |
This just in from Anonimo - a new collaboration between the Florentine watch maker and Spain's Grand Prix motor cyclist Axel Pons.
Here's the scoop - straight outa' Florence -
Florence, May 2011 – Italian watchmaker Anonimo has announced its collaboration with Spanish Grand Prix motorcyclist Axel Pons. The twenty year-old rider will be the new face of Anonimo in Spain.
Axel Pons took up racing at the age of 14. The son of two-time 250cc world champion
Sito Pons, he is just as keen a sportsman as his father, and his performance has
been impressive from the very beginning. In 2008, a serious accident sidelined him
briefly, and two years later he was injured again in an accident. But ever since, he
has been back on track to achieving his ultimate dream: to follow in his father’s
footsteps and become world champion.
In Anonimo, Axel Pons has found a reflection of what drives him.
The company is unique in its commitment to precision, determination and timeless,
classic style. Axel Pons explains: “Precision is important in motor racing. Riders have
to be highly accurate in their steering, and the motor must be tuned to perfection.
It is the details that make the difference. Anonimo shares this philosophy: they make
watches that will never let you down, even under the most extreme conditions.
I have been an Anonimo fan ever since I found out about them!
As brand ambassador, Pons wears his favourite Anonimo watch, the Militare Vintage. When racing, he will wear the Anonimo logo on his helmet and suit. In sport and in daily life, Axel Pons represents a vision that is highly complementary to Anonimo’s corporate values. For that reason, they couldn’t have found a better ambassador for Spain. As Anonimo’s sales director David Cypers explains, “Axel Pons enjoys a challenge, and always strives for excellence. We are honored that he has agreed to work with us, and we hope that his new Anonimo Militare Vintage will prove a hardy companion in his efforts to make his dreams come true! Pons is not only a talented rider: he is also a stylish young man. And for an Italian brand such as us, with design and style high in our priorities, that is a big consideration.” |
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