There are a lot of schools of thought when it comes to packaging, and particularly when it comes to watch packaging. Ochs und Junior and MIH being of the "less is more", Christopher Ward being of the "More bang for the buck", etc.
The nice folks at Graham were good enough to send me some packaging to have a look at -
There is the obvious - the outer box, but then a very beautiful inner box -
I really like the detailing on the box - elegant, but also reinforcing the "sporty" nature of the Graham collection.
And then, for me at least, the coolest part -
Because as we all know, if you are a watch lover you must have at least two with you at all times when traveling!
This is in many ways a very clever approach. Yes, you are taking care of your customers who insist on fantastic packaging, but you are also giving them something practical. Well done!
The nice folks at Graham were good enough to send me some packaging to have a look at -
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